NHS: We are the NHS – then, now, always

The NHS, the British National Health Service, launched a campaign in the United Kingdom to recruit the next generation of nurses, retain its existing workforce and encourage ex-nurses to return.

Objectives

The NHS, England's National Health Service, was under pressure, with 34,000+ nursing vacancies from workforce shortages. Then COVID-19 struck. Life became unrecognisable with the NHS shouldering the impact of the pandemic. We needed to drive...