NHS: We Are The NHS – Then, Now, Always

NHS England, the country's national health service, drove recruitment during the COVID-19 pandemic with its We Are The NHS campaign.

Campaign details

Agency: MullenLowe Group UKClient: NHS EnglandCampaign Name: We Are The NHS: Then, Now, Always

The NHS was already under pressure when Covid-19 struck, and life became unrecognisable as the service shouldered the impact of the pandemic.

It needed a recruitment drive to secure a future NHS workforce.

Strategy

The biggest-ever recruitment drive was launched amid England suffering a confidence-crisis in itself and in the future of the NHS that was putting off potential recruits.

The strategy was to drive confidence in 'WE' (the future of the NHS) and in 'ME' (to offset applicant...

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