NHS: We Are Nurses. We Are The NHS.

The NHS, the UK’s national healthcare provider, and Mumsnet, an internet forum, launched a campaign in the UK to persuade people to pursue a career in nursing, to retain its existing workforce and encourage ex-nurses to return.

Campaign video: NHS – We are Nurses. We are the NHS.

Read the full campaign case study

Selected creative: NHS – We are Nurses. We are the NHS.

Credits

Media agency: MullenLowe London / Mediahub London / Manning Gottlieb OMD LondonChief Creative Officer:...