NHS South East London Integrated Care System: #DontMissYourVaccine

NHS South East London Integrated Care System, a public health body, drove COVID-19 vaccine take-up among young people in a multichannel behavioural science-led campaign.

Brief and objectives

There was a need to engage with young people (18-39 years old) to support south east London COVID-19 vaccination targets due in July 2021. NHS South East London ICS commissioned Lynn to launch a targeted, integrated data-driven campaign...

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