NHS: RVS ethnic volunteer recruitment

The NHS, the UK's national health service, launched campaigns across traditional and digital media to encourage people from the Black, Asian and Minority Ethnic (BAME) audience to volunteer to support local healthcare teams.

Campaign details

Brand: NHSAdvertiser: Royal Voluntary ServiceEntrant: MediareachCategory: Not-for-ProfitPrincipal author: Saad Al-Saraf, Mediareach Advertising

Introduction

Research conducted by BMJ Journal reported that 251 out of 257 staff members experienced...

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