NHS Missed Appointments Campaign

This study covers the major problem of patients missing outpatient and doctors' appointments. The campaign covered the North and Yorkshire regions of the NHS.
Agency: Robson Brown Author: Not credited

Area Awards 2001 Bronze

NHS Missed Appointments Campaign

 

Summary

In 1999, The North and Yorkshire region of the NHS implemented a public advertising campaign on TV and posters, to reduce the number of missed...

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