NHS Missed Appointments Campaign

This study covers the major problem of patients missing outpatient and doctors' appointments. The campaign covered the North and Yorkshire regions of the NHS.
Agency: Robson Brown Author: Not credited

Area Awards 2001 Bronze

NHS Missed Appointments Campaign

 

Summary

In 1999, The North and Yorkshire region of the NHS implemented a public advertising campaign on TV and posters, to reduce the number of missed outpatient and doctor's appointments in the region. The task was difficult. Not to make people aware of the issue they already were but to get them to act. The campaign was successful in reducing 'DNAs' or 'Did Not Attends' and in purely financial terms, paid for itself. More critically, it had provided a focal...

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