NHS: 'Just'

NHS, a publicly funded healthcare system, showed the public was still there to help them with other serious illnesses despite the COVID-19 pandemic by launching a TV and digital campaign that told people to just see their doctor.

Campaign details

Agency: M&C Saatchi Client: NHS / Public Health England Campaign Name: NHS 'Just'

During the pandemic, the combined power of the 'stay at home' and 'protect the NHS' messages had an unintended consequence.

The number of people presenting with symptoms of cancer dropped 60% year on year. The NHS needed to reassure people it wanted to help, and could do so safely.