NHS England: We are the NHS – then, now, always

During the coronavirus pandemic, which was negatively affecting NHS job applications, NHS England launched its recruitment campaign ‘Then, Now and Always’, resulting in improvements in NHS career consideration and applications.

Campaign details

Brand: NHS EnglandAdvertiser: NHS EnglandEntrant: MullenLowe GroupCategory: Not-for-ProfitPrincipal authors: Jane Dorsett, MullenLowe Group; Sabina Usher, Mediahub UKContributing author: Joe Cussack, MullenLowe Group UK

Introduction

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