NHS England: We are the NHS – Then, now, always

The NHS, the world's largest free-to-residents public healthcare system, used an integrated channel approach to relaunch its recruitment drive during COVID-19 in the UK.

Campaign details

Brand: NHS EnglandBrand owner: HM GovernmentLead agencies: MullenLowe London, Mediahub UKContributing agencies: MGOMD, Freuds, 23RedMarket: United KingdomSector: Military & emergency servicesMedia channels:Email marketing, Livestreaming,...