NHS England: We Are The NHS – Live 1000 Lives

Vicki Holgate, Jane Dorsett, Sam Jackson

The National Health Service (NHS), a healthcare system in the UK, launched its Live 1,000 Lives campaign with TV and social films to drive recruitment awareness, positive career perceptions and careers consideration, and deliver 27,000 nursing university degree applications.

Campaign details

Brand: NHS England Brand owner: NHS Entrant company: MullenLowe UKIdea creation: MullenLowe London Market: United Kingdom Sector: Military & emergency services Media channels: Online video, Programmatic display, Public relations, Radio & audio, Search marketing, Social media, Sponsorship - media, Video on demand, Websites & microsites, Email marketingBudget: 3 - 5 million

Executive summary

This is the story of how England’s National Health Service (NHS), the world’s biggest free at the point of care healthcare system, used an integrated channel approach to successfully...

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