Campaign details
Brand: NHS England Brand owner: NHS Entrant company: MullenLowe UKIdea creation: MullenLowe London Market: United Kingdom Sector: Military & emergency services Media channels: Online video, Programmatic display, Public relations, Radio & audio, Search marketing, Social media, Sponsorship - media, Video on demand, Websites & microsites, Email marketingBudget: 3 - 5 million
Executive summary
This is the story of how England’s National Health Service (NHS), the world’s biggest free at the point of care healthcare system, used an integrated channel approach to successfully...