NHS England: Life-changing careers UCAS events

The NHS, the British health service, created awareness of the breadth of roles available within the NHS among prospective healthcare students in the UK with a stand at the UCAS University Fair that featured a smashed motorbike.

Stopping prospective healthcare students in their tracks at the UCAS University Fair was a crucial part of plans to boost NHS staff numbers.


Most 16- to 18-year-olds are unaware of the breadth of roles available in the NHS. Many careers require a relevant degree with an application through UCAS.

Each year, UCAS hosts more than 40,000 students at a series of events across the UK. But with more than 140 exhibitors at each event, the NHS needed to stand out.

The comms were designed to open students' eyes to all of the roles and gather contact data for CRM,...

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