NHS – The National Patient Safety Agency
Internal Communications999 Design
The cleanyourhands campaign was launched by the National Patient Safety Agency in 2004 to address the reasons behind low hand hygiene compliance amongst NHS staff. Since the initial launch, HCAI, or 'Superbugs', have become an increasingly critical issue and the subject of intense media and government focus (on average, every 2 minutes one NHS patient is infected and every 2 hours one is killed by HCAI*).
Unfortunately the initial success of the launch campaign materials was quickly followed by a loss of momentum and impact....