NHS - NHS Choices pregnancy planner

Pregnancy is a time of excitement, anticipation and anxiety when a whole new world opens up for expectant mothers and their partners.

NHS – NHS Choices pregnancy planner

Online Viral PromotionThe Team

NHS CHOICES PREGNANCY PLANNER CAMPAIGN

This is a demonstration of how design can deliver a paradigm shift in the way people use public services. It's an example of how we are pioneering a new way of reaching citizens on health topics, beginning with pregnancy, by innovating a desktop application used by women to help them through pregnancy. It's a design first so difficult to compare, but the results speak for themselves.

Pregnancy is a time of excitement, anticipation and anxiety when a whole new world opens up for expectant...

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