| Author: Not credited |
Scottish Awards 2001
Next Generation
It's like gym marketing, but not as we know it
SUMMARY
Citigate SMARTS was given the task of launching Next Generation's new flagship 'super gym' in the summer...
Next Generation
This is a study of a launch of a 'super gym' in a run-down locality in Edinburgh. In spite of obvious drawbacks the key marketing objectives were to deliver 1,000 members before the opening date at a target cost of £600 per annum for each member.
