Next Generation TV Advertisement Scheduling - Beyond-demographic segmentation using fused data

This paper deals with the effective TV advertisement scheduling method based on the state-of-the-art data fusion methodology.

Next Generation TV Advertisement Scheduling

Beyond-Demographic Segmentation using Fused Data

Hiroshi OnishiR&D Division, Video Research Ltd., Japan

Akito NakaiProcter & Gamble Far East, Inc., Japan

INTRODUCTION

Brand targets of P&G Far East Inc....