Newspapers: down but not out

Despite the fact that newspaper sales in the UK have declined by nearly 30% in the last 50 years, Andrew Green, director of strategic resources at ZenithOptimedia, shows that the decline has been far from even, and that newspapers are still a successful business.

Newspapers: Down but Not Out

Andrew GreenZenithOptimedia

Commercial TV did not kill newspapers when it launched in 1955, although perhaps, in time, the internet will. Around 125 million copies of national newspapers were sold or distributed in the UK every...

Not a subscriber?

Schedule your live demo with our team today