Newspapers, Advertisers, and CRM: An Opportunity (and Threat?) For Newspapers
Tony Coad CCB - Profits from Data
This is a story about how newspapers are adapting to indeed, exploiting the changes that are rapidly happening in media marketplaces...
Newspapers, advertisers, and CRM
As advertisers insist on accountability of investment, newspapers in the United Kingdom face tremendous opportunities to meet this new demand through CRM -- even as the record for CRM in other industries remains mixed.
