Newspapers, advertisers, and CRM

As advertisers insist on accountability of investment, newspapers in the United Kingdom face tremendous opportunities to meet this new demand through CRM -- even as the record for CRM in other industries remains mixed.

Newspapers, Advertisers, and CRM: An Opportunity (and Threat?) For Newspapers

Tony Coad CCB - Profits from Data

This is a story about how newspapers are adapting to indeed, exploiting the changes that are rapidly happening in media marketplaces...