Newspaper reader need.states

Caroline Vogt

Caroline Vogt, of News International , describes The Reader Need.States project – a project designed to look at the role of UK newspapers in readers’ lives.

Newspaper audiences
Newspaper effectiveness
Newspaper planning & buying
United Kingdom
Readership research

Newspaper reader need.states

Caroline Vogt News International

The reader need.states project developed from discussions between News International and advertisers and media planning agencies who wanted a better understanding of thenewspaper reading experience,...

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