Newspaper reader need.states

Caroline Vogt

Caroline Vogt, of News International , describes The Reader Need.States project – a project designed to look at the role of UK newspapers in readers’ lives.

Newspaper audiences
Newspaper effectiveness
Newspaper planning & buying
United Kingdom
Readership research
Strategy

Newspaper reader need.states

Caroline Vogt News International

The reader need.states project developed from discussions between News International and advertisers and media planning agencies who wanted a better understanding of thenewspaper reading experience,...

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