Newj (New Emerging World of Journalism): Evolution and Growth of the Newj Ecosystem, 2018 – 2021

Yuvraj Singh Virk

Media tech company New Emerging World of Journalism (NEWJ) grew engagement and impact with focused content across social media and OTT platforms in India.

Campaign details

Brand: NEWJ(New Emerging World of Journalism)Brand owner: NEWJ (New Emerging World of Journalism)Entrant company: NEWJ - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: Social media, Online video Budget: No budget

Executive summary

NEWJ (New Emerging World of Journalism) produces India-inspired and India-focused high-impact content across multiple social media and OTT platforms.

Our goal is to make news consumption a household phenomenon, especially for the Indian masses. NEWJ’s content is available in 13 Indian languages on Facebook and serves one of the largest...

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