Newell Rubbermaid - Sharpie 'Write Out Loud!' (UK)

Sharpie’s objective was to replicate U.S. success and make it a category defining, market leading brand.

Newell Rubbermaid – Sharpie 'Write Out Loud!' (UK)

Agency name: Carbon Client name: Newell Rubbermaid Category: Product Launch/Relaunch/Trial campaigns

BACKGROUND

Sharpie were new to the UK market.

  • UK permanent markers market had no real product innovation,...

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