Newell Rubbermaid - Sharpie 'Write Out Loud!' (UK)

Sharpie’s objective was to replicate U.S. success and make it a category defining, market leading brand.

Newell Rubbermaid – Sharpie 'Write Out Loud!' (UK)

Agency name: Carbon Client name: Newell Rubbermaid Category: Product Launch/Relaunch/Trial campaigns

BACKGROUND

Sharpie were new to the UK market.

  • UK permanent markers market had no real product innovation,...

Not a subscriber?

Schedule your live demo with our team today