How do you get people to listen when they're sick of hearing about what you're saying?
How do you earn the trust of those who reject authority?
How do you make a behaviour seem worth doing when it appears everyone has moved on?
These were some of the things we asked ourselves when the NHS needed us to help increase the number of Covid-vaccinated under-30s in the North East.
Our answer to these questions?
Spending lots of time with the audience, building trust, and giving them the freedom to report back to us in their own ways. By giving...