Newcastle upon Tyne Hospitals NHS Foundation Trust: Pushing the empathy button to burst the apathy bubble

The National Health Service (NHS) launched its campaign I've had a Change of Heart in the UK to address the issue of under-vaccinated people in the North East by giving them a way out of vaccine hesitancy without losing face or their sense of identity.


How do you get people to listen when they're sick of hearing about what you're saying?

How do you earn the trust of those who reject authority?

How do you make a behaviour seem worth doing when it appears everyone has moved on?

These were some of the things we asked ourselves when the NHS needed us to help increase the number of Covid-vaccinated under-30s in the North East.

Our answer to these questions?

Spending lots of time with the audience, building trust, and giving them the freedom to report back to us in their own ways. By giving...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands