New Zealand Rugby Union - Rugby: you’re made for it

It’s simply taken for granted that rugby is the winter national game of choice. Television viewing figures of professional rugby may be thriving – but down at the park on a Saturday morning under 13-year-old rugby was struggling.

Rugby: You're Made For It

Agency: Saatchi & Saatchi  Advertiser: New Zealand Rugby Union Awards: Charity/Not for Profit/Public Service (Silver)

Marketing Challenge

It used to be fairly simple, as a kid you played cricket in the summer and...