New Zealand Ministry of Health - Like Minds, Like Mine - Mass Media

The 1996 Mason Report on Mental Health Services found that “it is painfully apparent that even if treatments are successful, gains will be minimal if the person lives in a hostile and uninformed community”.

Like Minds, Like Mine - Mass Media

Agency: FCB New Zealand Advertiser: Ministry of Health Awards: Sustained Success (Silver)

Initial Marketing Challenge and Campaign Strategy

The 1996 Mason Report on Mental Health Services found that 'It is painfully apparent that even if treatments are successful, gains will be minimal if the person lives in a hostile and uninformed community'.

Studies of public attitudes towards mental illness found low levels of understanding of mental illness. This contributed to stigma and discrimination towards people with mental illness, which had become woven into the fabric of societies thinking in our language,...

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