Campaign details
Brand: Government of New ZealandBrand owner: Government of New ZealandEntrant company: VMLY&R, WellingtonMarket: New ZealandSector: Government, social policyMedia channels: Cinema, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio & audio, Search marketing, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
A long-term stable Government with popular leaders doesn't sound like it could lead to a democracy problem, but New Zealand had just that.
For years there had been a decline in voter turnout, with over 50% of young New...