New Zealand Government: Vote 2020

Crown entity, an electoral commission, drove voter turnout amongst hard-to-reach audiences in New Zealand's general election.

Campaign details

Brand: Government of New ZealandBrand owner: Government of New ZealandEntrant company: VMLY&R, WellingtonMarket: New ZealandSector: Government, social policyMedia channels: Cinema, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio & audio, Search marketing, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

A long-term stable Government with popular leaders doesn't sound like it could lead to a democracy problem, but New Zealand had just that.

For years there had been a decline in voter turnout, with over 50% of young New...

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