New Yorker Magazine, Inc.: If You Don't Like New York Why Don't You Go Back To Where You Came From? campaign

Lolly Ockerstrom

James Thurber wrote in The Years With Ross, his memoir of Harold Ross, editor of the New Yorker, that the magazine "was the outstanding flop of 1925, a year of memorable successes in literature, music, and entertainment, and the only flop that kept on going." Struggling to establish itself in a competitive magazine market, the New Yorker published its first issue in late February 1925 with 15,000 copies.

New Yorker Magazine, Inc.: If You Don't Like New York Why Don't You Go Back To Where You Came From? campaign

Lolly Ockerstrom

Overview

James Thurber wrote in The Years With Ross, his memoir of Harold Ross, editor of the New Yorker, that the magazine "was the outstanding flop of 1925, a year of memorable successes in literature, music, and entertainment, and the only flop that kept on going." Struggling to establish itself in a competitive magazine market, the New Yorkerpublished its first issue in late February 1925 with 15,000 copies. By August of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands