New York State Lottery: If I Had A Million Dollars campaign

In October 2001 the New York State Lottery unveiled a new advertising campaign promoting its flagship Lotto game.

New York State Lottery: If I Had A Million Dollars campaign

Ed Dinger

OVERVIEW

In October 2001 the New York State Lottery unveiled a new advertising campaign promoting its flagship Lotto game. The campaign embodied a sense of fun and community and was embraced...