New York Lottery: The New York Series

A campaign by The New York Lottery, a lottery in the USA, helped increase funding for its charitable acts by championing New York’s beauty and resilience.

Campaign details

Brand: New York LotteryBrand owner: The New York State Gaming CommissionEntrant company: McCann New YorkMedia: UM, New YorkMarket: United StatesSector: Lotteries, casinos, gamblingMedia channels:Competitions & contests, Online display, Online...

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