Campaign details
Brand: New York Lottery Brand owner: The New York State Gaming Commission Entrant company: McCannIdea creation: McCann New York Market: United States Sector: Lotteries, casinos, gambling Media channels: Online video, Word of mouth, Influencers, KOLs, Competitions & contests, Print - general, Mobile & apps, Merchandise & free gifts, Direct marketing, Outdoor, Out-of-home, Radio & audio, Online display, Websites & microsites, Social mediaBudget: 5 - 10 millionCampaign video
Creative assets
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