New York Advertising Week PwC Panels: Managing Today and Tomorrow

Casey Farley

Two panels of media experts, ad-agency managers and a leading marketer offer a variety of perspectives on coping with a new marketing universe in this report from two PricewaterhouseCoopers "Advertising Industry Business Transformation Series" presentations at New York Advertising Week.

New York Advertising Week PwC Panel: Managing Today and Tomorrow

Casey Farley

Casey Farley is reporting with Geoffrey Precourt throughout New York Advertising Week 2009. Read their latest stories and analysis atwarc.com/precourt. 

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Managing Today panel

In a PricewaterhouseCoopers "Advertising Industry Business Transformation Series" presentation to a New York Advertising Week audience, a panel of media experts, ad-agency managers, and a leading marketer offered a variety of perspectives on coping with a new marketing universe.

Declaring "the advertising ecosystem unhinged" due to rapidly improved technology and an advertising recession that put pressure on agencies' income and...

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