Two panels of media experts, ad-agency managers and a leading marketer offer a variety of perspectives on coping with a new marketing universe in this report from two PricewaterhouseCoopers "Advertising Industry Business Transformation Series" presentations at New York Advertising Week.
New York Advertising Week PwC Panel: Managing Today and Tomorrow
Casey Farley
Casey Farley is reporting with Geoffrey Precourt throughout New York Advertising Week 2009. Read their latest stories and analysis atwarc.com/precourt.
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