New York Advertising Week PwC Panel: Managing Today and Tomorrow
Casey Farley
Casey Farley is reporting with Geoffrey Precourt throughout New York Advertising Week 2009. Read their latest stories and analysis atwarc.com/precourt.
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Managing Today panel
In a PricewaterhouseCoopers "Advertising Industry Business Transformation Series" presentation to a New York Advertising Week audience, a panel of media experts, ad-agency managers, and a leading marketer offered a variety of perspectives on coping with a new marketing universe.
Declaring "the advertising ecosystem unhinged" due to rapidly improved technology and an advertising recession that put pressure on agencies' income and...