New World Development: Discover the State Theatre In All of Us

New World Development (NWD), company focused on property, infrastructure and services, department stores and hotels, created a specially curated immersive event to maximise awareness and engage the local community in the restoration of Hong Kong's State Theatre.

Campaign details

Brand: New World DevelopmentBrand owner: New World DevelopmentEntrant company: MSL - Hong KongIdea creation: MSL Hong KongMarket: Greater ChinaSector: Leisure & entertainmentMedia channels: Outdoor, Out-of-home, Social media, Public relations, Online videoBudget: Up to 500k

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