Campaign details
Brand: New World DevelopmentBrand owner: New World DevelopmentEntrant company: MSL - Hong KongIdea creation: MSL Hong KongMarket: Greater ChinaSector: Leisure & entertainmentMedia channels: Outdoor, Out-of-home, Social media, Public relations, Online videoBudget: Up to 500k
Executive summary
Since 1952, Hong Kong's State Theatre has been calloused by the blades of wind, fire and thunder, yet through seven enchanting and turbulent decades, it has stood firmly with Hong Kong.
From tradition to innovation, we looked back and returned to the origin of the State Theatre,...