New World – World of difference
Category: Retail/EtailAgency: .99Advertiser: Foodstuffs
New World is at the full-service, premium end of the supermarket spectrum.
But in 2008 this became the worst place to be. Consumers quickly reacted to the recession, changing their grocery behaviour overnight.
All trends pointed towards discount supermarkets having the upper hand.
To defend New World's position, we built a value proposition and campaign that reduced reliance on price as a sole driver for the category.
The resulting campaign set New World apart from the market, proving that New World brings a world...