New Ways to Measure Media Use amidst Media Abundance

One of the effects of media abundance in our information society is the diminishing attention for media content.

New Ways to Measure Media Use Amidst Media Abundance

Edith Smit Peter Neijens University of Amsterdam, Netherlands

INTRODUCTION

The media landscape has undergone major changes. In particular, there has been an enormous increase in what is on offer. To keep one's...