New ways to benchmark performance on Instacart and score instant advantage

Combines WARC’s marketing expertise with Edge by Ascential’s data and specialist knowledge in digital commerce to offer a new way to benchmark performance on Instacart.
  • Instacart has become the second-largest grocery e-commerce platform in the US, but many brands are still finding their way.
  • The WARC dComm IndexTM allows brands to benchmark themselves against category competitors on major digital commerce platforms.
  • Managing physical availability on Instacart is important, as being out of stock can be penalised.
  • Search has become a key battleground, and paid search in particular has a lot of opportunity for brands.
  • Many brands in the analysis are underperforming in terms of the imagery and information they place around their products, so there are improvements to be made in content....

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands