New ways of panel recruiting - counting on curiosity and interest, not on rewards
Jörg Otto Hellwig and Stefan VosskötterGlobalpark, Germany
FROM RECRUITS TO RESPONDENTS
“Why should I take part in a survey?” is a question every single...
New ways of panel recruiting - counting on curiosity and interest, not on rewards
This article reports on motivation in the process of online access panel recruitment and its impact on return rates, quantity of open answers and the time spent in answering the survey.
