New ways of panel recruiting - counting on curiosity and interest, not on rewards

This article reports on motivation in the process of online access panel recruitment and its impact on return rates, quantity of open answers and the time spent in answering the survey.

New ways of panel recruiting - counting on curiosity and interest, not on rewards

Jörg Otto Hellwig and Stefan VosskötterGlobalpark, Germany

FROM RECRUITS TO RESPONDENTS

“Why should I take part in a survey?” is a question every single...