New ways of delivering a commercial message

European television advertising is going through a period of innovation and regulation, with new advertising formats brought about by digital innovations.

New Ways of Delivering a Commercial Message

Ross Biggam Association of Commercial Television

Sure you don't want to hear and probably don't agree with his argument that TV is the most effective advertising medium.

But the innovation and regulations European television advertising is going through are fascinating. Their effects on the newspaper industry especially on the Internet side of it can't be denied. And their journal is remarkably similar to ours.

So take...

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