New technologies: paradigm shift or transitory aberration?

Dick Stroud

Reviews and discusses why the new technologies, including but not only the dot com companies, have failed in their promise.

New Technologies:

Paradigm shift or transitory aberration

Dick StroudChartered Institute of Marketing

'The company that creates a truly innovative business model and employs the full gamut of communications techniques to address its market, or that utilises the new technologies to enhance radically the competitiveness of its product portfolio, can now, irrespective of geographic location, experience a paradigm shift in market demand.'

This concoction of neweconomy 'consultant speak' is an updated version of a quotation that will undoubtedly be well known to the reader...

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