New Technologies Help Web Marketers Hit Their Mark

The author describes how his company, Lab6.two.4, assesses the effectiveness of web sites by using an innovative eye-tracking analysis combined with more traditional attitude research.

New Technologies Help Web Marketers Hit Their Mark

Measuring effectiveness by measuring customer behavior

Ron Hendricks, Lab 6.two.4

Despite the powerful economic punch of the Web, it is surprising that little research exists to help companies measure...