New Rules of Revenue: Online Advertising 2010 - Conference Report

This conference report highlights various issues facing the online display ad sector in early 2010. The position of the buy-side (ie, agencies and advertisers) and the sell-side (ie, publishers) on ownership of user data, and refinements in technology such as the rise of RTB, is discussed.

New Rules of Revenue: Online Advertising 2010 - Conference Report

Joseph Clift

Although display advertising accounts for a relatively small proportion of online adspend at present, it is currently the subject of much debate within the industry....

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