According to research from IRI Infoscan, only one in five product launches in the food and drink sector - whether for new brands or brand extensions - can be deemed a success (that is, achieving monthly sales of 80 per cent of the average for their category).
New product launches in the food sector: the recipe for success
David Benady
Food and drink manufacturers churn out new products and brand extensions without getting more skilled at picking winners: only one in five new product launches in the grocery...