New product launches are not everything, only sustainable operations can further explore opportunities

The real situation that brands face every day is that for the fragmented data on consumer behavior and sales from different platforms such as Tmall and JD.com, it is impossible to effectively use them to allow all departments within the company to play their own roles and act as As a whole, to compete with competing products. Establishing a unified Kanban to support data analysis and decision-making is a KPI system that brands need to master now.

Ascential's China Digital Business Summit was held in Shanghai in April with the theme of "Digital Energy Empowers New, Insights into the Future". The group’s e-commerce and digital smart solution brands, DZ, Yimian and Edge by Ascential, as well as trend forecasting agency WGSN and marketing think tank WARC, can be integrated in the “digital business integration” Under the framework of “device”, from the aspects of category growth layout, global operation, effective marketing and media launch strategy, one-stop connection of front-end market information collection, application of data to daily marketing decision-making and optimization, and review decision-making will ultimately help The...

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