New print revenue models

To suggest that newspapers can survive by charging consumers for their online content is like rearranging the deckchairs on the Titanic: it fails to understand the real problem, which is how to get consumers to keep visiting their sites and find new ways to get money from readers other than subscription.

New print revenue models

Joe Mandese

It is time to think past the deckchairs again. The chairs, of course, are the metaphorical ones our industry likes to rearrange before its unsinkable ship crashes into an iceberg.

Normally, I don't like clichés, but I think the Titanic analogy is apt for what is going on right now, mainly because people in the media are focusing their energies in places that will leave them completely unprepared when they finally crash.

One of the most ironic things I've seen recently was a Timemagazine cover story entitled 'How To Save Your Newspaper'....

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