To suggest that newspapers can survive by charging consumers for their online content is like rearranging the deckchairs on the Titanic: it fails to understand the real problem, which is how to get consumers to keep visiting their sites and find new ways to get money from readers other than subscription.
New print revenue models
Joe Mandese
It is time to think past the deckchairs again. The chairs, of course, are the metaphorical ones our industry likes to rearrange before its unsinkable ship crashes into an iceberg.
Normally, I don't like clichés,...
