New Passat: #Who Pa Who

Grace Shi, Kevin Jin, Yiwei Chen

New Passat, an automotive brand, launched a campaign in China to increase the brand exposure and buzz, engage consumers to start conversations, and boost sales.

Campaign details

Brand: Volkswagen Brand owner: Volkswagen Group Entrant company: BBDO ChinaIdea creation: BBDO Shanghai Market: Greater China Sector: Mid-size, large family cars Media channels:Mobile & apps, Online video, Word of mouth, Influencers, KOLs, Social...

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