New! New! New! Making innovation work

In this introduction to Admap's report on innovation and creativity, Roderick White looks at why so many new products fail (80% according to most analysts).

New! New! New! Making innovation work

Roderick White

In this introduction to Admap’s report on innovation and creativity, Roderick White looks at why so many new products fail (80% according to most analysts). This is partly through inaccurate descriptions...

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