New need for brand identity guidelines

The COVID-19 pandemic’s impact also forced many brands to reimagine themselves as digital entities, not only building branded experiences online as part of their marketing efforts but also pivoting, at least in part, to operate in the online space.

Clubhouse, the new audio-only platform, happens to be the hottest social media app right now, as its value just skyrocketed to $1 billion. It's only a matter of time before marketers try to get in on the action. Opportunity aside, one huge challenge those...