New Media Solutions for Age Old Marketing Challenges

Clayton Banks

Describes a new form of branding communication for companies: the DigiCard, a business card-sized, multi-platform CD featuring 16 megabytes (MB) of digital information (data) about your company, its products and/or its services, including audio, video and multimedia presentations, which can be linked to a website.

New Media Solutions For Age Old Marketing Challenges

How to differentiate your brand and connect with your customers

Clayton Banks, Ember Media

While building the brand continues to be the mantra for most marketing executives, the rules of the way the game is played have been noticeably altered. Of course, this is due in great part to the seemingly overnight proliferation of the Internet.

The impact of this relatively new media is seen in many aspects of our everyday lives. E-mail has become a leading means of personal communication (that is, ‘You’ve got Mail’), people are purchasing everything...

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