New market sectors - how do we understand them?

A checklist of key items to cover off when trying to understand new and unfamiliar market sectors.

New Market Sectors - how do we understand them?

Basic facts:

  • Definition:

    • How is the sector defined?
    • By the competitors within it?
    • By consumers, retailers, etc?
  • Size:

    • How large is the sector?
    • What's its value, volume/quantity, penetration etc?
  • Trends:...