New Market Research: A Postmodern Odyssey
In our postmodern journey, we hold claim to marketing academic Stephen Brown's words, “postmodernism is characterized by the celebration of skepticism, irony, anarchy, playfulness, paradox” 1) This is a paper made of multiple voices, and similar to Homer's Odyssey, is referential, and circular.
NEW QUAL: CHRONICLING THE CONSUMER JOURNEY IN THE SOCIAL MEDIA AGE
“Sing in me, Muse, and through me tell the story
of that man skilled in all ways of contending,
the wanderer, harried for years on end,