New Lamps For Old

In this article, The Research Business International describes what it claims to be a ground-breaking research methodology - Innervision - to identify consumers' emotional drivers and subconscious feelings, which it contends could rival focus groups as a research tool for NPD.

New Lamps For Old?

Mick WilliamsonTRBI

The Research Business International has developed a ground breaking research methodology, called Innervision. For the first time in a market research setting, I would argue, it explores emotional drivers...