New Jersey Department of Health: Don't Wait – For Each Other For Us All

The New Jersey Department of Health, (NJDH), encouraged people in the state of New Jersey to receive the COVID-19 vaccine.

Project Overview

  • Kivvit is working with the New Jersey Department of Health (NJDOH) to develop and manage a public education campaign targeted at the COVID-19 vaccine-hesitant communities throughout the state.

  • The NJDOH is responsible for protecting the people of New Jersey from public health crises and in 2020 launched the "For Each Other for Us All" campaign in 2020 – followed by the recent launch of "Don't Wait" in 2021.

  • Kivvit conducted statewide polling and focus groups to refine messaging and are using our proprietary data assets to communicate directly with those audiences via OOH, digital, social, tv and radio....

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